The most common reason for poor deliverability is caused by a bad domain reputation. This happens by using data that hasn’t been properly cleaned. Also, the more emails you send per day will lead to higher bounce rates, complaints, and getting marked as spam. We avoid all of this by sending a lower amount of emails and spreading them across multiple branded domains and emails. We then combine that low number of cold emails sent and put them alongside warm email rates which increases all the metrics needed to keep your domain reputation in perfect standing.
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